When you think of Texas greatness, you think of bold ideas, big dreams, and even bigger hearts — and that’s exactly what drives The Lavish Goat, the Texas-based brand redefining what luxury self-care looks like. In 2025, The Lavish Goat made history as the first bath and body company to ever reach the Top 10 Finals of H-E-B’s Quest for Texas Best, a statewide competition that celebrates innovation, quality, and Texas pride.
Our handcrafted shower steamers and bath bombs — both made right here in Texas — stood shoulder to shoulder with iconic food, beverage, and lifestyle brands from across the state. And while most contestants brought flavors, we brought fizz, fragrance, and the power of self-care in every tablet.
What Is H-E-B’s Quest for Texas Best?
Each year, H-E-B, one of America’s most beloved grocery retailers, searches the Lone Star State for the next big thing made in Texas. Thousands of local entrepreneurs apply — from salsa and barbecue sauces to honey, coffee, and desserts — hoping to earn shelf space and state-wide recognition.
The competition is fierce. Out of over 750 of entries, only 10 brands make it to the coveted finals, where they pitch directly to H-E-B executives, category managers, and judges for a chance to win cash prizes and placement in stores.
In 2025, The Lavish Goat broke barriers as the first beauty or bath brand to reach that stage — proving that self-care is just as essential to Texans as good food and family.
A Small Texas Brand with a Big Dream
The Lavish Goat’s story began in Candice Wheat’s kitchen, where creativity and necessity met passion. What started as a hobby making colorful bath bombs soon grew into a thriving business known for artistry, quality, and empowerment.
From humble beginnings, The Lavish Goat has become one of the largest USA shower steamer manufacturers, crafting millions of tablets each month for retailers, private-label brands, and loyal customers nationwide.
But when Candice entered H-E-B’s Quest for Texas Best, it wasn’t about manufacturing scale — it was about heart. “I wanted to represent women-owned businesses and show that bath and body products deserve a place at the table too,” says Candice.
Making It to the Top 10
Out of thousands of Texas-made products, The Lavish Goat’s shower steamers and bath bombs captured the judges’ attention for their innovation, luxury, and handmade artistry.
Our entry featured our Popular Donut and Popsicle Bath Bombs and our signature Shower Steamers, infused with essential oil and menthol for the ultimate steamy shower experience.
Why H-E-B Loved The Lavish Goat
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Innovative Formulas: We brought something truly different to the market — self-care with purpose.
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Texas Pride: Every product is handmade in Texas using USA-sourced ingredients.
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Inclusive Story: As a women- and minority-owned business, The Lavish Goat champions diversity and empowerment.
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Retail Readiness: With strong branding, retail packaging, and scalable production, we were ready to hit the shelves.
The Big Day: Pitching at H-E-B Headquarters
When the Top 10 finalists gathered to present their products, most arrived with samples of salsa, sauces, or snacks. The Lavish Goat team arrived with a little sparkle, a lot of scent, and a presentation that left judges smiling.
Candice’s pitch highlighted not only the products but the purpose behind them — to empower women and to take your bath isle from boring to bold!
“Texas knows flavor,” Candice said with a laugh during her pitch, “but it’s time to show that Texas also knows luxury. Our shower steamers and bath bombs are art for the bath — bold, beautiful, and made with love right here in the Lone Star State.”
The First Bath Brand Ever to Make the Finals
In the competition’s decade-long history, no bath or body product had ever reached the Top 10 — until now.
That milestone meant more than recognition; it represented a shift in how major retailers view the bath and body category. The Lavish Goat’s success proved that shower steamers and bath bombs aren’t niche indulgences — they’re essential wellness products with loyal, growing audiences.
By making it to the finals, The Lavish Goat helped pave the way for other makers in Texas who craft outside the traditional grocery categories.
Why This Win Matters
Being recognized by H-E-B validated years of hard work, innovation, and resilience. The Lavish Goat not only survived but thrived after the pandemic.
This Top 10 achievement demonstrates that creativity, grit, and authenticity still shine — especially when they come from the heart of Texas.
For Candice and her team, it wasn’t just a business milestone; it was a personal triumph.
“We didn’t just make bath bombs — we built a dream from scratch,” Candice says. “Standing on that stage as the first bath brand in H-E-B’s Quest for Texas Best showed that no category is off limits when you lead with passion.”
About The Lavish Goat’s Best-Selling Shower Steamers and Bath Bombs
If you haven’t experienced The Lavish Goat difference yet, here’s what makes our products stand out in the market:
🧘♀️ Aromatherapy Shower Steamers
Each tablet transforms your daily shower into a spa-like retreat. Packed with menthol crystals and essential oils, our steamers deliver powerful aromatherapy benefits:
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Slumber: Lavender and menthol for deep rest.
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Soothe: Peppermint and eucalyptus for clear breathing.
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Revitalize: Grapefruit and bergamot for energy.
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Refresh: Orange, lavender, and menthol for balance.
🛁 Luxury Bath Bombs
Our bath bombs are true works of art — hand-pressed, vividly colored, and filled with skin-loving ingredients like coconut oil, cocoa butter, and goat milk.
Fan favorites include:
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Candilicious Donut Bath Bomb: Cotton candy scent topped with candy charms.
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Celestial Bath Bomb: Black and purple galaxy hues with floral musk scent.
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Pink Sugar Donut: A sweet, floral escape.
Every bath bomb and shower steamer is made in the USA and designed to deliver both visual beauty and functional results.
Representing Texas in Style
The Lavish Goat proudly represents what makes Texas businesses great — creativity, authenticity, and grit.
From our Houston-area facility, we’ve grown from a local artisan operation into a national manufacturer serving retailers, private-label clients, and loyal customers across the country.
Our goal? To make Texas the home of the strongest, most luxurious shower steamers and bath bombs in America.
What’s Next for The Lavish Goat
Following the competition, The Lavish Goat continues to expand its reach — entering national retail chains, growing its direct-to-consumer audience through TikTok Shop, and introducing new innovations in self-care.
We remain committed to empowering women, mentoring entrepreneurs, and inspiring others to chase their dreams — because if a handmade bath bomb can make it to H-E-B’s stage, anything is possible.
A Win for Every Maker
The Lavish Goat’s journey through H-E-B’s Quest for Texas Best wasn’t just about one brand; it was a win for every Texas maker with a dream.
It proved that creativity knows no limits — and that passion, paired with perseverance, can take even the most unexpected products to incredible heights.
So the next time you drop a bath bomb into the tub or breathe in a shower steamer’s soothing aroma, know that you’re supporting a Texas-made success story — one that made history, one fizz at a time.
